Real estate photography is the act of taking flattering photographs of a real estate property, either siding exterior or interior, usually with the intention of making it appealing to prospective buyers. Good descriptive descriptions are another thing, however, good, real estate photographs can really help make a buyer form a good first impression of the property. For example, one of my clients, a real estate agent in upstate New York, had many homes in the southern part of the state that were priced well below market value, and as a result of using my services he was able to show several properties that ultimately sold for a lot more than expected. His success was centered around using my photography services to provide clients with images that conveyed the strengths of these homes while also providing images that appeared a little more friendly and approachable.
When looking at what is considered a great real estate photo you will find that many times there are small details that can add tremendous value to the photograph. For instance, a family that has recently moved into a new home will typically look much smaller in the photograph than they actually are. The addition of larger furniture and a beautiful window treatment can change the appearance of the photograph and take it from an understated image to one that is much more uplifting. Often, the mere idea of having to fill the spaces of the photograph is enough to encourage a homeowner to make changes that ultimately improve their living room and give them a sense of pride and control over the sale of their property.
Another thing that can be added to a real estate photo to enhance its appeal is a quality called color correction. Color correction is done after the photographer has taken the actual picture in order to fix any problems with lighting and color distortion that might have been caused by conditions such as low light or extremely bright sunlight. After the photographer has corrected for color distortion the picture will be much more balanced and accurate. This makes real estate photographs more appealing to buyers, since buyers are more prone to accept colors and images as is rather than seeing them through the lens. It can also help to create a more seamless background effect. Colors that are created with post-processing can often appear much more vibrant because of all the different light sources.
Post-production real estate photographers can also help buyers who want to take photos using multiple spaces, and multiple angles. It is common for buyers to want to make sure that each space of the photo is well-lit, captured in multiple angles, and presented in a way that makes the most of the space and the surroundings. A photographer will be able to take photos that present a wide variety of options to buyers, and can help them decide where certain spaces fit better and how those spaces can be positioned to make the most of the spaces available. This is especially important for buyers who want to take photos outside, but who are located within fairly limited spaces.
Besides taking pictures of homes and other commercial and personal properties, some photographers specialize in outdoor and landscape shots, or they may even be able to shoot underwater. Whatever sort of real estate photography the photographer specializes in, the techniques that the photographer uses to find the images are typically similar. The photographer will focus the camera on an item, start taking the photo, then start the process of post-production, which includes cropping, enhancing colors, adjusting lighting and so forth. Nevertheless, there are differences in how some photographers work in each area to make sure that their images capture the details of every scene and place, and to make sure that the final images are as unique as you can.
Post-production photography can include editing, cropping and enhancing images in both the color correction and the white balance settings of the camera. A real estate photographer can adjust the white balance settings of their camera to match lightroom settings. The two settings, white balance and lightroom, refer to the relative amount of green and blue in the image, and the photographer has to make sure that the images taken with each have similar shades. If they do not, the photos will look uneven and the resulting real estate images may not have the same professionalism and beauty that they could have if the lighting and white balance were more accurate.