Billboard advertisements are designed to catch people’s attention and create and make an unforgettable impression very rapid. They have to be readable in a very short time because they are commonly read while being crossed at high speeds alongside highways. Thus, there are typically only a few words, in large print, and a hilarious or eye-catching image in a bright color.
Although some of the most noticeable billboards are alongside highways, there are many big billboards on buildings in urban areas where the audience can pass much more time reading the message of advertisers. It’s very important to take the context into consideration. Besides targeting exact viewers, according to the billboard position, billboard ads are also being on 7 days in a weak 24 hours a day.
We compare the 24 hours per day coverage of a big billboard in a city versus a video commercial on a TV or a newspaper ad. These video commercials have a useful life of just 30 seconds almost. Billboard advertising is very affordable because of this great advantage is the fact.